Siew Meng Leong

54 papers and 1.9k indexed citations i.

Siew Meng Leong has authored 54 papers that have received a total of 1.9k indexed citations. This includes 26 papers in Marketing, 14 papers in Sociology and Political Science and 14 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (22 papers), Customer Service Quality and Loyalty (11 papers) and Cultural Differences and Values (6 papers). Siew Meng Leong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Customer Service Quality and Loyalty (11 papers) and Cultural Differences and Values (6 papers) and collaborates with scholars based in Singapore, United States and Australia. Siew Meng Leong's co-authors include Swee Hoon Ang, Joseph A. Cote, Yih Hwai Lee, Chanthika Pornpitakpan and Ah Keng Kau and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research