Yih Hwai Lee
About
Yih Hwai Lee has authored 23 papers that have received a total of 904 indexed citations.
This includes 16 papers in Marketing, 8 papers in Sociology and Political Science and 8 papers in Experimental and Cognitive Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Language, Metaphor, and Cognition (6 papers) and Customer Service Quality and Loyalty (5 papers). Yih Hwai Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Language, Metaphor, and Cognition (6 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in Singapore, Australia and China. Yih Hwai Lee's co-authors include Elison Ai Ching Lim, Siew Meng Leong, Swee Hoon Ang, Nader T. Tavassoli and Charlotte H. Mason and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research
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