Chris T. Allen

43 papers and 3.0k indexed citations i.

Chris T. Allen has authored 43 papers that have received a total of 3.0k indexed citations. This includes 22 papers in Marketing, 18 papers in Sociology and Political Science and 7 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (9 papers) and Social and Intergroup Psychology (5 papers). Chris T. Allen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (9 papers) and Social and Intergroup Psychology (5 papers) and collaborates with scholars based in United States, Latvia and United Kingdom. Chris T. Allen's co-authors include Karen A. Machleit, Thomas J. Madden, Charles D. Schewe, William R. Dillon and Frank R. Kardes and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research