Christian Pescher

7 papers and 545 indexed citations i.

Christian Pescher has authored 7 papers that have received a total of 545 indexed citations. This includes 5 papers in Sociology and Political Science, 4 papers in Marketing and 2 papers in Communication. The topics of these papers are Digital Marketing and Social Media (5 papers), Consumer Market Behavior and Pricing (3 papers) and Technology Adoption and User Behaviour (2 papers). Christian Pescher is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Market Behavior and Pricing (3 papers) and Technology Adoption and User Behaviour (2 papers) and collaborates with scholars based in Germany, United Kingdom and Austria. Christian Pescher's co-authors include Martin Spann, Philipp Reichhart, Gerard J. Tellis, Nicole Koschate‐Fischer and Johann Füller and has published in prestigious journals such as Journal of Business Research, Marketing Science and Journal of Interactive Marketing.