Philipp Reichhart

15 papers and 292 indexed citations i.

Philipp Reichhart has authored 15 papers that have received a total of 292 indexed citations. This includes 8 papers in Marketing, 7 papers in Information Systems and Management and 6 papers in Sociology and Political Science. The topics of these papers are Technology Adoption and User Behaviour (7 papers), Digital Marketing and Social Media (6 papers) and Consumer Market Behavior and Pricing (5 papers). Philipp Reichhart is often cited by papers focused on Technology Adoption and User Behaviour (7 papers), Digital Marketing and Social Media (6 papers) and Consumer Market Behavior and Pricing (5 papers) and collaborates with scholars based in Germany, United States and Israel. Philipp Reichhart's co-authors include Martin Spann, Anindya Ghose, Benedikt Römer, Arnold Picot and Christian Pescher and has published in prestigious journals such as Energy Policy, Information Systems Research and Journal of Management Information Systems.