Martin Spann
About
Martin Spann has authored 116 papers that have received a total of 2.7k indexed citations.
This includes 74 papers in Marketing, 35 papers in Management Science and Operations Research and 33 papers in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (58 papers), Digital Marketing and Social Media (24 papers) and Digital Platforms and Economics (23 papers). Martin Spann is often cited by papers focused on Consumer Market Behavior and Pricing (58 papers), Digital Marketing and Social Media (24 papers) and Digital Platforms and Economics (23 papers) and collaborates with scholars based in Germany, United States and United Kingdom. Martin Spann's co-authors include Bernd Skiera, Oliver Hinz, Philipp Reichhart, Robert Zeithammer and Klaus M. Schmidt and has published in prestigious journals such as PLoS ONE, Journal of Marketing and Management Science
In The Last Decade
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