Cornelia Pechmann
About
Cornelia Pechmann has authored 79 papers that have received a total of 3.9k indexed citations.
This includes 31 papers in Marketing, 23 papers in Applied Psychology and 20 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (25 papers), Behavioral Health and Interventions (22 papers) and Smoking Behavior and Cessation (18 papers). Cornelia Pechmann is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (25 papers), Behavioral Health and Interventions (22 papers) and Smoking Behavior and Cessation (18 papers) and collaborates with scholars based in United States, China and Canada. Cornelia Pechmann's co-authors include Judith J. Prochaska, S. Ratneshwar, Jesse R. Catlin, Kevin Delucchi and David S. Timberlake and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Marketing Research.
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