S. Ratneshwar
About
S. Ratneshwar has authored 52 papers that have received a total of 3.5k indexed citations.
This includes 34 papers in Marketing, 15 papers in Sociology and Political Science and 11 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (33 papers), Media Influence and Health (9 papers) and Digital Marketing and Social Media (8 papers). S. Ratneshwar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (33 papers), Media Influence and Health (9 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United States, Canada and The Netherlands. S. Ratneshwar's co-authors include Allan D. Shocker, June Cotte, David Glen Mick, eunjin Kim and Cornelia Pechmann and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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