Allan D. Shocker

51 papers and 5.0k indexed citations i.

Allan D. Shocker has authored 51 papers that have received a total of 5.0k indexed citations. This includes 28 papers in Marketing, 11 papers in Management Science and Operations Research and 8 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (20 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Innovation Diffusion and Forecasting (7 papers). Allan D. Shocker is often cited by papers focused on Consumer Market Behavior and Pricing (20 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Innovation Diffusion and Forecasting (7 papers) and collaborates with scholars based in United States, Canada and Hong Kong. Allan D. Shocker's co-authors include Rajendra K. Srivastava, S. Ratneshwar, David W. Stewart, V. Srinivasan and George S. Day and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research