David Glen Mick
About
David Glen Mick has authored 55 papers that have received a total of 6.3k indexed citations.
This includes 31 papers in Marketing, 16 papers in Social Psychology and 11 papers in Experimental and Cognitive Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (29 papers), Language, Metaphor, and Cognition (8 papers) and Customer Service Quality and Loyalty (7 papers). David Glen Mick is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (29 papers), Language, Metaphor, and Cognition (8 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in United States, France and The Netherlands. David Glen Mick's co-authors include Edward F. McQuarrie, S. Ratneshwar, Susan Fournier, Michael G. Luchs and Donna K. Broshek and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research
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