Susan Fournier
About
Susan Fournier has authored 50 papers that have received a total of 9.0k indexed citations.
This includes 28 papers in Marketing, 18 papers in Organizational Behavior and Human Resource Management and 17 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (25 papers), Customer Service Quality and Loyalty (15 papers) and Digital Marketing and Social Media (12 papers). Susan Fournier is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (25 papers), Customer Service Quality and Loyalty (15 papers) and Digital Marketing and Social Media (12 papers) and collaborates with scholars based in United States, United Kingdom and Israel. Susan Fournier's co-authors include Claudio Alvarez, Jill Avery, David Glen Mick, Giana M. Eckhardt and Jennifer Aaker and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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