Cristina Ziliani
About
Cristina Ziliani has authored 20 papers that have received a total of 305 indexed citations.
This includes 17 papers in Marketing, 14 papers in Organizational Behavior and Human Resource Management and 2 papers in Sociology and Political Science. The topics of these papers are Consumer Retail Behavior Studies (14 papers), Customer Service Quality and Loyalty (14 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Cristina Ziliani is often cited by papers focused on Consumer Retail Behavior Studies (14 papers), Customer Service Quality and Loyalty (14 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers) and collaborates with scholars based in Italy, Spain and Austria. Cristina Ziliani's co-authors include Marco Ieva, Marta Frasquet, Silvia Bellini, Juan Carlos Gázquez‐Abad and Francesca De Canio and has published in prestigious journals such as Journal of Retailing and Consumer Services, Journal of Advertising Research and International Journal of Retail & Distribution Management
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