Cynthia Webster

84 papers and 3.6k indexed citations i.

Cynthia Webster has authored 84 papers that have received a total of 3.6k indexed citations. This includes 31 papers in Organizational Behavior and Human Resource Management, 29 papers in Marketing and 26 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (28 papers), Consumer Behavior in Brand Consumption and Identification (25 papers) and Digital Marketing and Social Media (13 papers). Cynthia Webster is often cited by papers focused on Customer Service Quality and Loyalty (28 papers), Consumer Behavior in Brand Consumption and Identification (25 papers) and Digital Marketing and Social Media (13 papers) and collaborates with scholars based in United States, Australia and Canada. Cynthia Webster's co-authors include Jasmina Ilicic, D.S. Sundaram, Frances Chang, Michelle C. Reiss and Brian R. Kinard and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.