Dana L. Alden
About
Dana L. Alden has authored 73 papers that have received a total of 4.9k indexed citations.
This includes 34 papers in Marketing, 23 papers in Social Psychology and 19 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (33 papers), Customer Service Quality and Loyalty (17 papers) and Patient-Provider Communication in Healthcare (14 papers). Dana L. Alden is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (33 papers), Customer Service Quality and Loyalty (17 papers) and Patient-Provider Communication in Healthcare (14 papers) and collaborates with scholars based in United States, The Netherlands and Australia. Dana L. Alden's co-authors include Wayne D. Hoyer, Qimei Chen, Rajeev Batra and Jan‐Benedict E.M. Steenkamp and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Social Science & Medicine
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