Daniel H. McQuiston
About
Daniel H. McQuiston has authored 6 papers that have received a total of 418 indexed citations.
This includes 5 papers in Marketing, 3 papers in Management Science and Operations Research and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Innovation Diffusion and Forecasting (3 papers) and Environmental Sustainability in Business (2 papers). Daniel H. McQuiston is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Innovation Diffusion and Forecasting (3 papers) and Environmental Sustainability in Business (2 papers) and collaborates with scholars based in United States. Daniel H. McQuiston's co-authors include Peter R. Dickson and Rockney G. Walters and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Industrial Marketing Management
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