David H. Henard

15 papers and 3.4k indexed citations i.

David H. Henard has authored 15 papers that have received a total of 3.4k indexed citations. This includes 7 papers in Marketing, 6 papers in Strategy and Management and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Innovation and Knowledge Management (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Intellectual Capital and Performance Analysis (4 papers). David H. Henard is often cited by papers focused on Innovation and Knowledge Management (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Intellectual Capital and Performance Analysis (4 papers) and collaborates with scholars based in United States, France and Canada. David H. Henard's co-authors include M. Ann McFadyen, David M. Szymanski, Traci H. Freling, Michael A. Stanko and Virginie de Barnier and has published in prestigious journals such as Journal of Marketing Research, Research Policy and Journal of Business Research