Debasis Pradhan

36 papers and 634 indexed citations i.

Debasis Pradhan has authored 36 papers that have received a total of 634 indexed citations. This includes 21 papers in Marketing, 14 papers in Sociology and Political Science and 5 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (11 papers) and Consumer Retail Behavior Studies (7 papers). Debasis Pradhan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (11 papers) and Consumer Retail Behavior Studies (7 papers) and collaborates with scholars based in India, United Kingdom and France. Debasis Pradhan's co-authors include Prithwis Bhattacharyya, Himadri Roy Chaudhuri, D. Israel, Garima Malik and Bharadhwaj Sivakumaran and has published in prestigious journals such as Journal of Business Research, Journal of Advertising and Psychology and Marketing