Deborah J. MacInnis

99 papers and 11.0k indexed citations i.

Deborah J. MacInnis has authored 99 papers that have received a total of 11.0k indexed citations. This includes 50 papers in Marketing, 28 papers in Sociology and Political Science and 24 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (45 papers), Customer Service Quality and Loyalty (19 papers) and Digital Marketing and Social Media (16 papers). Deborah J. MacInnis is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (45 papers), Customer Service Quality and Loyalty (19 papers) and Digital Marketing and Social Media (16 papers) and collaborates with scholars based in United States, United Kingdom and South Korea. Deborah J. MacInnis's co-authors include C. Whan Park, Valerie S. Folkes, Gerard J. Tellis, Vanessa M. Patrick and Bernard J. Jaworski and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Journal of Marketing Research.