Bernard J. Jaworski
About
Bernard J. Jaworski has authored 65 papers that have received a total of 23.7k indexed citations.
This includes 28 papers in Organizational Behavior and Human Resource Management, 23 papers in Marketing and 16 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (22 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Business Strategy and Innovation (11 papers). Bernard J. Jaworski is often cited by papers focused on Customer Service Quality and Loyalty (22 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Business Strategy and Innovation (11 papers) and collaborates with scholars based in United States, Canada and Russia. Bernard J. Jaworski's co-authors include Ajay K. Kohli, Deborah J. MacInnis, Jeffrey F. Rayport, Shikhar Sarin and C. Whan Park and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science
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