C. Whan Park

11 papers and 3.5k indexed citations i.

C. Whan Park has authored 11 papers that have received a total of 3.5k indexed citations. This includes 10 papers in Marketing, 7 papers in Sociology and Political Science and 2 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (7 papers) and Consumer Market Behavior and Pricing (3 papers). C. Whan Park is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (7 papers) and Consumer Market Behavior and Pricing (3 papers) and collaborates with scholars based in United States and South Korea. C. Whan Park's co-authors include Daniel C. Smith, S. Mark Young, Bernard J. Jaworski, Robert W. Hughes and Henry Assael and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research