Henry Assael

35 papers and 830 indexed citations i.

Henry Assael has authored 35 papers that have received a total of 830 indexed citations. This includes 18 papers in Marketing, 12 papers in Sociology and Political Science and 5 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Market Behavior and Pricing (9 papers) and Digital Marketing and Social Media (8 papers). Henry Assael is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Market Behavior and Pricing (9 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United States, China and Hong Kong. Henry Assael's co-authors include Michael A. Kamins, Sam K. Hui, Sha Yang, Seoil Chaiy and Tom Meyvis and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research