Deepak Sirdeshmukh

17 papers and 4.4k indexed citations i.

Deepak Sirdeshmukh has authored 17 papers that have received a total of 4.4k indexed citations. This includes 6 papers in Sociology and Political Science, 5 papers in Organizational Behavior and Human Resource Management and 5 papers in Marketing. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (5 papers) and Digital Marketing and Social Media (4 papers). Deepak Sirdeshmukh is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (5 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United States, Germany and The Netherlands. Deepak Sirdeshmukh's co-authors include Paul W. Miniard, Jagdip Singh, H. Rao Unnava, Dev S. Pathak and Sunil Bhatla and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing and Journal of Marketing Research.