Del I. Hawkins

37 papers and 731 indexed citations i.

Del I. Hawkins has authored 37 papers that have received a total of 731 indexed citations. This includes 7 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Management of Technology and Innovation. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Retail Behavior Studies (3 papers) and Management and Marketing Education (3 papers). Del I. Hawkins is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Retail Behavior Studies (3 papers) and Management and Marketing Education (3 papers) and collaborates with scholars based in United States. Del I. Hawkins's co-authors include Kenneth A. Coney, Roger J. Best, Gerald Albaum, Albert J. Della Bitta and Teresa Davis and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research