Donald G. Morrison
About
Donald G. Morrison has authored 139 papers that have received a total of 5.2k indexed citations.
This includes 47 papers in Marketing, 31 papers in Management Science and Operations Research and 31 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (43 papers), Economic and Environmental Valuation (17 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers). Donald G. Morrison is often cited by papers focused on Consumer Market Behavior and Pricing (43 papers), Economic and Environmental Valuation (17 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers) and collaborates with scholars based in United States, Canada and Nigeria. Donald G. Morrison's co-authors include David C. Schmittlein, Manohar U. Kalwani, Barbara E. Kahn, William F. Massy and H. Michael Stevenson and has published in prestigious journals such as The Journal of Finance, Journal of the American Statistical Association and Journal of Marketing.
In The Last Decade
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