Donald P. Roy
About
Donald P. Roy has authored 16 papers that have received a total of 1.0k indexed citations.
This includes 12 papers in Marketing, 10 papers in Sociology and Political Science and 9 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Sports, Gender, and Society (6 papers) and Digital Marketing and Social Media (5 papers). Donald P. Roy is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Sports, Gender, and Society (6 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in United States and Australia. Donald P. Roy's co-authors include T. Bettina Cornwell, Timothy R. Graeff, Susan K. Harmon, Kenneth E. Clow and Michael J. Fetchko and has published in prestigious journals such as Journal of Advertising, Psychology and Marketing and Journal of Services Marketing.
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