Donald R. Lehmann
About
Donald R. Lehmann has authored 238 papers that have received a total of 20.0k indexed citations.
This includes 120 papers in Marketing, 48 papers in Management Science and Operations Research and 46 papers in Economics and Econometrics. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (74 papers), Consumer Market Behavior and Pricing (72 papers) and Innovation Diffusion and Forecasting (37 papers). Donald R. Lehmann is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (74 papers), Consumer Market Behavior and Pricing (72 papers) and Innovation Diffusion and Forecasting (37 papers) and collaborates with scholars based in United States, United Kingdom and The Netherlands. Donald R. Lehmann's co-authors include John U. Farley, Praveen K. Kopalle, Сунил Гупта, Kim P. Corfman and William L. Moore and has published in prestigious journals such as Psychological Bulletin, Journal of Marketing and Management Science
In The Last Decade
Explore authors with similar magnitude of impact
Top countries impacted by papers by J. Stöhr Top journals papers by Sandra J. Horning are published in Top fields papers by Gregory C. Rutledge are about Top authors papers by Sydney Finkelstein are co-authored with Top journals papers by Giuseppina Imperatore are published in Top journals papers by Aedín Cassidy are published in Top countries impacted by papers by Hugo Zbinden Top fields papers by Eddy Fan are about