Praveen K. Kopalle

73 papers and 4.0k indexed citations i.

About

Praveen K. Kopalle has authored 73 papers that have received a total of 4.0k indexed citations. This includes 53 papers in Marketing, 22 papers in Economics and Econometrics and 15 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (42 papers), Consumer Retail Behavior Studies (16 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Praveen K. Kopalle is often cited by papers focused on Consumer Market Behavior and Pricing (42 papers), Consumer Retail Behavior Studies (16 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers) and collaborates with scholars based in United States, India and Portugal. Praveen K. Kopalle's co-authors include Donald R. Lehmann, Dhruv Grewal, Manish Gangwar, P.K. Kannan and Scott A. Neslin and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Management Science

In The Last Decade

Rankless by CCL
2025