Donald R. Lehmann

240 papers and 20.3k indexed citations i.

Donald R. Lehmann has authored 240 papers that have received a total of 20.3k indexed citations. This includes 122 papers in Marketing, 48 papers in Management Science and Operations Research and 46 papers in Economics and Econometrics. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (76 papers), Consumer Market Behavior and Pricing (73 papers) and Innovation Diffusion and Forecasting (37 papers). Donald R. Lehmann is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (76 papers), Consumer Market Behavior and Pricing (73 papers) and Innovation Diffusion and Forecasting (37 papers) and collaborates with scholars based in United States, United Kingdom and Canada. Donald R. Lehmann's co-authors include John U. Farley, Praveen K. Kopalle, William L. Moore, Kim P. Corfman and Сунил Гупта and has published in prestigious journals such as Psychological Bulletin, Journal of Marketing and Management Science.