Dongdae Lee

6 papers and 276 indexed citations i.

Dongdae Lee has authored 6 papers that have received a total of 276 indexed citations. This includes 5 papers in Marketing, 2 papers in Sociology and Political Science and 1 paper in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Consumer Market Behavior and Pricing (2 papers) and Consumer Retail Behavior Studies (2 papers). Dongdae Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Consumer Market Behavior and Pricing (2 papers) and Consumer Retail Behavior Studies (2 papers) and collaborates with scholars based in United States, South Korea and India. Dongdae Lee's co-authors include Gopala Ganesh, Michael R. Hyman and Audhesh K. Paswan and has published in prestigious journals such as International Marketing Review, Journal of Brand Management and The Journal of Marketing Theory and Practice