Gopala Ganesh
About
Gopala Ganesh has authored 29 papers that have received a total of 638 indexed citations.
This includes 11 papers in Organizational Behavior and Human Resource Management, 11 papers in Marketing and 9 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Marketing and Social Media (8 papers). Gopala Ganesh is often cited by papers focused on Customer Service Quality and Loyalty (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United States, South Korea and India. Gopala Ganesh's co-authors include Audhesh K. Paswan, Qin Sun, M. Krishna Erramilli, Dongdae Lee and Nancy Spears and has published in prestigious journals such as Journal of Business Research, Journal of Services Marketing and Journal of Consumer Marketing
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