Donna L. Hoffman

73 papers and 13.1k indexed citations i.

Donna L. Hoffman has authored 73 papers that have received a total of 13.1k indexed citations. This includes 33 papers in Sociology and Political Science, 28 papers in Marketing and 17 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (24 papers), Technology Adoption and User Behaviour (17 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers). Donna L. Hoffman is often cited by papers focused on Digital Marketing and Social Media (24 papers), Technology Adoption and User Behaviour (17 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers) and collaborates with scholars based in United States, United Kingdom and The Netherlands. Donna L. Hoffman's co-authors include Thomas P. Novak, Thomas Novak, Wayne S. DeSarbo, Praveen K. Kopalle and Ann E. Schlosser and has published in prestigious journals such as Science, Notes and Queries and Journal of Marketing