Douglas Bryson
About
Douglas Bryson has authored 22 papers that have received a total of 373 indexed citations.
This includes 14 papers in Marketing, 7 papers in Sociology and Political Science and 6 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (4 papers) and FinTech, Crowdfunding, Digital Finance (3 papers). Douglas Bryson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (4 papers) and FinTech, Crowdfunding, Digital Finance (3 papers) and collaborates with scholars based in France, United States and India. Douglas Bryson's co-authors include Glyn Atwal, Peter Hultén, Alistair Williams, Kartik Dave and Thomas McNamara and has published in prestigious journals such as Journal of World Business, Journal of Consumer Marketing and Journal of Marketing Management
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