Doyle Yoon
About
Doyle Yoon has authored 12 papers that have received a total of 471 indexed citations.
This includes 11 papers in Sociology and Political Science, 5 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Technology Adoption and User Behaviour (4 papers). Doyle Yoon is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in United States, Australia and United Kingdom. Doyle Yoon's co-authors include Seounmi Youn, Shelly Rodgers, Frank Alpert, Soojung Kim and Sejung Marina Choi and has published in prestigious journals such as Journal of Communication, Psychology and Marketing and International Journal of Advertising
In The Last Decade
Explore authors with similar magnitude of impact
Top fields papers by Sigyn Zöger are about Top journals papers by RM du Bois are published in Top fields papers by J. P. Sheehan are about Top journals papers by Jacqueline C. Pulido are published in Top authors papers by R. H. Ni are co-authored with Top countries impacted by papers by Johannes Förster Top countries impacted by papers by Francesca Grassivaro Top authors papers by M. Torrellas are co-authored with