Frank Alpert

62 papers and 1.2k indexed citations i.

Frank Alpert has authored 62 papers that have received a total of 1.2k indexed citations. This includes 36 papers in Marketing, 20 papers in Sociology and Political Science and 11 papers in Management Science and Operations Research. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (27 papers), Digital Marketing and Social Media (18 papers) and Consumer Market Behavior and Pricing (15 papers). Frank Alpert is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (27 papers), Digital Marketing and Social Media (18 papers) and Consumer Market Behavior and Pricing (15 papers) and collaborates with scholars based in Australia, United States and United Kingdom. Frank Alpert's co-authors include Michael A. Kamins, Ben Lowe, John L. Graham, Mark Brown and Michael T. Elliott and has published in prestigious journals such as Journal of Marketing, Journal of the Academy of Marketing Science and European Journal of Marketing