Doyle Yoon

12 papers and 471 indexed citations i.

Doyle Yoon has authored 12 papers that have received a total of 471 indexed citations. This includes 11 papers in Sociology and Political Science, 5 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Technology Adoption and User Behaviour (4 papers). Doyle Yoon is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in United States, Australia and United Kingdom. Doyle Yoon's co-authors include Seounmi Youn, Shelly Rodgers, Frank Alpert, Soojung Kim and Sejung Marina Choi and has published in prestigious journals such as Journal of Communication, Psychology and Marketing and International Journal of Advertising