Edward C. Malthouse

118 papers and 5.9k indexed citations i.

Edward C. Malthouse has authored 118 papers that have received a total of 5.9k indexed citations. This includes 82 papers in Marketing, 67 papers in Sociology and Political Science and 36 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (58 papers), Consumer Market Behavior and Pricing (42 papers) and Customer Service Quality and Loyalty (36 papers). Edward C. Malthouse is often cited by papers focused on Digital Marketing and Social Media (58 papers), Consumer Market Behavior and Pricing (42 papers) and Customer Service Quality and Loyalty (36 papers) and collaborates with scholars based in United States, The Netherlands and Philippines. Edward C. Malthouse's co-authors include Bobby J. Calder, Ewa Masłowska, Su Jung Kim, Bart Larivière and Vijay Viswanathan and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Tourism Management.