Elsamari Botha
About
Elsamari Botha has authored 39 papers that have received a total of 813 indexed citations.
This includes 12 papers in Marketing, 10 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Customer Service Quality and Loyalty (4 papers). Elsamari Botha is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in South Africa, Sweden and Canada. Elsamari Botha's co-authors include Leyland Pitt, Jeandri Robertson, Jan Kietzmann, Christine Pitt and Caitlin Ferreira and has published in prestigious journals such as Journal of Business Research, Journal of Chromatography A and Industrial Marketing Management
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