Christine Pitt

21 papers and 366 indexed citations i.

Christine Pitt has authored 21 papers that have received a total of 366 indexed citations. This includes 10 papers in Sociology and Political Science, 8 papers in Marketing and 5 papers in Artificial Intelligence. The topics of these papers are Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (5 papers). Christine Pitt is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in Sweden, Canada and South Africa. Christine Pitt's co-authors include Jan Kietzmann, Kirk Plangger, Leyland Pitt, Elsamari Botha and Adam J. Mills and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing