Emi Moriuchi

34 papers and 618 indexed citations i.

Emi Moriuchi has authored 34 papers that have received a total of 618 indexed citations. This includes 24 papers in Sociology and Political Science, 17 papers in Marketing and 12 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (17 papers), Technology Adoption and User Behaviour (12 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers). Emi Moriuchi is often cited by papers focused on Digital Marketing and Social Media (17 papers), Technology Adoption and User Behaviour (12 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers) and collaborates with scholars based in United States, Japan and United Kingdom. Emi Moriuchi's co-authors include Ikuo Takahashi, Samantha Murdy, Christina Chung, Paul R. Jackson and Barbara L. Gross and has published in prestigious journals such as Journal of Business Research, International Journal of Hospitality Management and Sustainability