Enrique Manzur
About
Enrique Manzur has authored 19 papers that have received a total of 244 indexed citations.
This includes 12 papers in Marketing, 5 papers in Sociology and Political Science and 3 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Market Behavior and Pricing (5 papers) and Consumer Retail Behavior Studies (5 papers). Enrique Manzur is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Market Behavior and Pricing (5 papers) and Consumer Retail Behavior Studies (5 papers) and collaborates with scholars based in Chile, United States and Belgium. Enrique Manzur's co-authors include Rodrigo Uribe, Sergio Olavarrieta, Pedro Hidalgo, Pablo Farías and Roberto Friedmann and has published in prestigious journals such as Journal of Business Research, Sustainability and International Marketing Review
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