Éric Vernette

39 papers and 328 indexed citations i.

Éric Vernette has authored 39 papers that have received a total of 328 indexed citations. This includes 21 papers in Marketing, 17 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (12 papers) and Customer Service Quality and Loyalty (6 papers). Éric Vernette is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (12 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in France, Tunisia and Germany. Éric Vernette's co-authors include Marc Filser, Laurent Bertrandias, Corina Paraschiv, Amina Béji‐Bécheur and Peter Keinz and has published in prestigious journals such as Journal of Product Innovation Management, Journal of Consumer Marketing and Journal of Advertising Research