Éric Vernette
About
Éric Vernette has authored 39 papers that have received a total of 328 indexed citations.
This includes 21 papers in Marketing, 17 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (12 papers) and Customer Service Quality and Loyalty (6 papers). Éric Vernette is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (12 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in France, Tunisia and Germany. Éric Vernette's co-authors include Marc Filser, Laurent Bertrandias, Corina Paraschiv, Amina Béji‐Bécheur and Peter Keinz and has published in prestigious journals such as Journal of Product Innovation Management, Journal of Consumer Marketing and Journal of Advertising Research
In The Last Decade
Explore authors with similar magnitude of impact
Top authors papers by Sung-Sik Kang are co-authored with Top authors papers by H. Moeini are co-authored with Top journals papers by Joshy M Easow are published in Top journals papers by L Marosi are published in Top authors papers by Baljinder Kaur are co-authored with Top fields papers by Z. A. Jahangirli are about Top fields papers by Thao-Ly T. Phan are about Top fields papers by Akira Yamawo are about