Estelle van Tonder
About
Estelle van Tonder has authored 31 papers that have received a total of 489 indexed citations.
This includes 20 papers in Organizational Behavior and Human Resource Management, 18 papers in Marketing and 17 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (19 papers), Digital Marketing and Social Media (16 papers) and Technology Adoption and User Behaviour (8 papers). Estelle van Tonder is often cited by papers focused on Customer Service Quality and Loyalty (19 papers), Digital Marketing and Social Media (16 papers) and Technology Adoption and User Behaviour (8 papers) and collaborates with scholars based in South Africa, Australia and United States. Estelle van Tonder's co-authors include Leon T. De Beer, Daniël J. Petzer, Mornay Roberts-Lombard, Stephen Graham Saunders and Sam Fullerton and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Journal of Consumer Marketing
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