Eunah Yoh

28 papers and 365 indexed citations i.

Eunah Yoh has authored 28 papers that have received a total of 365 indexed citations. This includes 24 papers in Marketing, 9 papers in Cultural Studies and 5 papers in Social Psychology. The topics of these papers are Consumer Perception and Purchasing Behavior (17 papers), Diverse Topics in Contemporary Research (9 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Eunah Yoh is often cited by papers focused on Consumer Perception and Purchasing Behavior (17 papers), Diverse Topics in Contemporary Research (9 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers) and collaborates with scholars based in South Korea and United States. Eunah Yoh's co-authors include Hye‐Shin Kim, Mary Lynn Damhorst, Ann Marie Fiore, Stephen G. Sápp and Soojin Choi and has published in prestigious journals such as Psychology and Marketing, Journal of Fashion Marketing and Management and Journal of the Textile Institute