Eunjoo Cho

19 papers and 293 indexed citations i.

Eunjoo Cho has authored 19 papers that have received a total of 293 indexed citations. This includes 14 papers in Marketing, 9 papers in Sociology and Political Science and 3 papers in Cognitive Neuroscience. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Consumer Retail Behavior Studies (6 papers) and Digital Marketing and Social Media (6 papers). Eunjoo Cho is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Consumer Retail Behavior Studies (6 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in United States and South Korea. Eunjoo Cho's co-authors include Ann Marie Fiore, Ui‐Jeen Yu, Kathleen R. Smith, Dong-Il Chung and Taeseung Kim and has published in prestigious journals such as Psychology and Marketing, Journal of Consumer Marketing and International Marketing Review