Eva Martínez
About
Eva Martínez has authored 9 papers that have received a total of 703 indexed citations.
This includes 7 papers in Marketing, 2 papers in Sociology and Political Science and 2 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Environmental Sustainability in Business (3 papers) and Environmental Education and Sustainability (2 papers). Eva Martínez is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Environmental Sustainability in Business (3 papers) and Environmental Education and Sustainability (2 papers) and collaborates with scholars based in Spain and United Kingdom. Eva Martínez's co-authors include Elena Fraj Andrés, Leslie de Chernatony, Yolanda Polo, Rafael Bravo and José Miguel Pina Pérez and has published in prestigious journals such as European Journal of Marketing, Journal of Retailing and Consumer Services and Journal of Consumer Marketing
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