Fernando Fastoso
About
Fernando Fastoso has authored 19 papers that have received a total of 562 indexed citations.
This includes 12 papers in Marketing, 9 papers in Sociology and Political Science and 7 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), International Business and FDI (7 papers) and Digital Marketing and Social Media (5 papers). Fernando Fastoso is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), International Business and FDI (7 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in United Kingdom, Germany and France. Fernando Fastoso's co-authors include Jeryl Whitelock, Héctor González‐Jiménez, Boris Bartikowski, Heribert Gierl and Alexander T. Mohr and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and Journal of Business Ethics
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