Heribert Gierl
About
Heribert Gierl has authored 50 papers that have received a total of 629 indexed citations.
This includes 31 papers in Marketing, 16 papers in Sociology and Political Science and 12 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (25 papers), Corporate Governance and Management (9 papers) and Customer Service Quality and Loyalty (8 papers). Heribert Gierl is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (25 papers), Corporate Governance and Management (9 papers) and Customer Service Quality and Loyalty (8 papers) and collaborates with scholars based in Germany, France and United States. Heribert Gierl's co-authors include Boris Bartikowski, Fernando Fastoso, Silke Bambauer-Sachse, Roland Helm and Marie‐Odile Richard and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Psychology and Marketing
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