Fiona Harris

20 papers and 1.4k indexed citations i.

About

Fiona Harris has authored 20 papers that have received a total of 1.4k indexed citations. This includes 14 papers in Marketing, 8 papers in Organizational Behavior and Human Resource Management and 5 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (6 papers) and Service and Product Innovation (3 papers). Fiona Harris is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (6 papers) and Service and Product Innovation (3 papers) and collaborates with scholars based in United Kingdom, Australia and Canada. Fiona Harris's co-authors include Leslie de Chernatony, Gerard Hastings, Angus Laing, Anne Marie MacKintosh and Geoffrey T. Fong and has published in prestigious journals such as European Journal of Marketing, Journal of Advertising and Psychology and Marketing

In The Last Decade

Rankless by CCL
2025