Fiona X. Yang

40 papers and 956 indexed citations i.

Fiona X. Yang has authored 40 papers that have received a total of 956 indexed citations. This includes 26 papers in Sociology and Political Science, 15 papers in Marketing and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (17 papers), Diverse Aspects of Tourism Research (14 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Fiona X. Yang is often cited by papers focused on Digital Marketing and Social Media (17 papers), Diverse Aspects of Tourism Research (14 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers) and collaborates with scholars based in Macao, China and United States. Fiona X. Yang's co-authors include Virginia Meng-Chan Lau, IpKin Anthony Wong, Xiangping Li, B. Bynum Boley and Yueying Xu and has published in prestigious journals such as European Journal of Operational Research, Tourism Management and Annals of Tourism Research